'The British Fashion Council is delighted to recognise Samuel Ross as a 2020 People Honouree. #FashionAwards Samuel Ross has been selected as one of the Honourees in the People category for his immediate response in the wake of the Black Lives Matter movement. He created the Black Lives Matter Financial Aid Scheme, pledging £10,000 to the organisations and people on the frontline supporting the BLM movement. Samuel additionally awarded grants of £25,000 to black-owned businesses and within 72 hours casted a search for 10 people to apply for the grants across a diverse range of areas, much further than fashion only. His work as Creative Director of A-COLD-WALL* redefines the parameters of streetwear and high fashion and his innovative design approach has a big impact on the communities he works with and has sustainable practices at its core. Subscribe to the British Fashion Council ►► http://bit.ly/1ZtZPtW British Fashion Council Website: http://www.britishfashioncouncil.co.uk/ British Fashion Council Facebook: https://www.facebook.com/britishfashioncouncil/ British Fashion Council Twitter: https://twitter.com/BFC British Fashion Council Instagram: https://www.instagram.com/britishfashioncouncil/'
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